BeyondSERP.dev

Technical

3 articles

RFC 9309 Explained: The Robots.txt Standard Every SEO Should Actually Read
TECHNICAL

RFC 9309 Explained: The Robots.txt Standard Every SEO Should Actually Read

For nearly 30 years, robots.txt was just a gentleman’s agreement. Martijn Koster proposed it in 1994, everyone adopted it, but no standards body ever formally defined it. There was no official spec for how crawlers should parse the file, what happens when the server returns a 500, or how wildcard matching works. In September 2022, […]

Avinash Chandran7 min read
Vyapar Blog Migration Case Study: Headless WordPress + Next.js + Cloudflare
TECHNICAL

Vyapar Blog Migration Case Study: Headless WordPress + Next.js + Cloudflare

Vyapar’s blog was running on traditional WordPress. Fully server-rendered, every page request hitting the WP server, and a mobile Performance score of 33 on PageSpeed Insights. LCP was sitting at 7.8 seconds. I owned the migration to a headless WordPress setup end to end. WordPress stays as the CMS backend. Marketing still creates and edits […]

Avinash Chandran6 min read
I Migrated a 900-Page Site to a New Domain. Here’s Everything That Broke.
TECHNICAL

I Migrated a 900-Page Site to a New Domain. Here’s Everything That Broke.

In December 2025, I migrated an entire product site from its own domain to a subdomain under a parent brand. suvit.io became taxone.vyapar.com. 900+ pages. Full rebrand. New DNS, new CDN, new tracking, new Search Console property. Seven months later, the site is recovering and trending upward. But the migration surfaced problems I didn’t expect, […]

Avinash Chandran14 min read